Social Media
For business, Twittering is a waste of time unless built around face-to-face communications
Like most social media, Twitter is a trap. It’s easy to spend a lot of time on it thinking you’re getting a message out.
At the end of the day you have nothing to show for it but a follower list of indefinite value and screaming fits from the legal and regulatory departments over some of the messages you sent out.
Read what we had to say recently in PRWeek and you’ll get the idea of what to do to make it worth your while.
The takeaway is, be a broadcaster second, and a listener first. Put smart content up, but more importantly pay attention to who notices, decide if you would like to get to know them better and then dispense with social media altogether and meet them over coffee. If you don’t do it face-to-face, at least get one-on-one.
No matter how charming the guru you’ve hired, social media messages from a company or their agent do not win hearts, minds or dollars. The word of an objective and credible observer - like a traditional media journalist - does. Use social media to find and get to know those people and get into close quarters with them without a screen between the two of you so you can tell your story.
Now about those screaming fits your smart content elicited from legal and regulatory, stay tuned, more on that soon.