Public Affairs Level the Playing Field
Community groups, regulators and lawmakers can support your business strategy or regard it with suspicion and stymie your plan. Working with any of these groups is rarely a matter of choice. It is often a requirement, and the best time to engage with them is before it becomes necessary.
EVC Group applies its core business communications competency to help its clients meet their public affairs goals.
For instance, after learning that a client would be the unfair target of a U.S. Senate hearing, EVC Group prepared a white paper establishing the client’s position and lobbied the journalists at the hearing to balance the subsequent news coverage. From beginning to end the episode occurred within 36 hours.
When an industrial client’s business plan became the target of an effort by activists to pass legislation limiting its activity, EVC Group recommended new public positioning for the company and its industry group, provided media training to the industry group’s spokesperson, and monitored the shift in the public discourse on the subject.
We have also worked successfully with community activists to secure media results aimed to influence legislation under consideration in state houses.
Our clients have engaged us to help legislative aides research the implications of a bill and let members of the media know about important new laws. We monitor the ebb and flow of public debate and counsel clients on how to sharpen their message and find the right allies.
Sharpen your message, find the right allies