Financial Media Relations
Financial PR is a niche that focuses on communicating a company’s key messages to the investment community through a select group of financial news outlets. These include Bloomberg, BusinessWeek, CNBC, The Wall Street Journal, Marketwatch.com, and others that are followed closely by the investment community.
Financial media objectives typically include securing greater coverage on the financial newswires for corporate material events, facilitating stories in popular stock columns that recognize clients’ value and highlighting strong management or smart corporate strategy in a feature. These all allow a company’s management team to articulate why investors should consider the company’s equity today.
Like investor relations, successful financial media relations are built on solid relationships and understanding the constantly changing lay–of–the–land. For this reason, the investor marketing trips EVC Group arranges for its clients’ management teams often include meetings with key financial journalists as well. EVC Group works carefully to be sure that management’s key messages are being communicated uniformly to all audiences.
Maximum visibility for financial results and corporate strategy